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Follows Bernard Arnault’s scrupulous empire building of LVMH (Louis Vuitton Moet Hennessy) to create the most powerful luxury goods business in the world.

Over the past two decades the power of the brand, particularly brands within the luxury goods industry, has been unstoppable. We have come to fetishise things to such an extent that they have taken on a value far surpassing the way in which we have traditionally viewed culture.Carefully designed, often very beautiful, always expensive things have become more desirable than ever. These things – which are owned and lusted after by an elite tier of people – are increasingly becoming Europe’s most significant export.

As the birthplace of the Renaissance, Italy and France have become synonymous with the home of the most coveted and lucrative brands in the world, increasingly Europe’s most significant export. The cultural power of Leonardo da Vinci or Alberto Giacometti has been replaced by Dior and Louis Vuitton. And there is one man behind it.

In The Wolf in Cashmere Rachel will draw back the curtain and offer us a profound, captivating and often provocative look at this empire built on luxury brands.